Grow Revenue.
Increase Margins.
Expand Market Share.
INTRODUCTION
For more than thirty years I’ve helped companies understand audiences, solve communication challenges and innovate new products. From the creation of digital marketing teams to the implementation of unique insight and innovation methodologies, I’ve helped some of the world’s leading companies such as Kellogg’s, Procter and Gamble and Disney better understand their customers, communicate their message and move their products.
Audiobook Now Available!
Overcoming the Innovation Killers:
How to Innovate Products that Thrill Customers and Break Through the Chaotic Marketplace.
Grow
revenue
By perfecting your pitch.
The core of SPEAK Persuasion Method requires having a deep understanding of your target audience’s or decision-makers’ Fears, Threats, or Pains.
The Persuasion Map Worksheet is a 4-page document that will walk you through the process of creating a compelling message.
Do you just want to jump in? Grab the Persuasion Map Worksheet to get you started. It’s a great way to help you structure your presentation around the audience’s greatest fears or challenges.
The principles we apply to public speaking are captured in the book 7 Keys to Persuasive Speaking. Order the book from Amazon. It’s available in both physical book and Kindle formats.
increase profit margins
By knowing your audience’s real challenges.
Working with Consumer Clarity as the Chief Innovation Officer we’ve developed an innovation framework that includes research techniques, an ideation approach, and a validation process.
The 5 Essentials Worksheet is a 5-page document that walks you thought the 5 basic questions that will get you started on a successful innovation project.
Get started with the 5 Essentials of Innovation, a worksheet that walks you through the key questions that must be answered to have a successful innovation experience.
Want to do a deep dive? Buy the book that lays out the entire process. It’s a quick read packed with key principles for product development and innovation.
expand market
share
By becoming a thought-leader.
“I have a great idea for a book.”
In the past, these words have been a recurring lament by those of us with a story to tell. We were held captive by large publishers who were the gatekeepers, who decided who was worthy of having their words see print.
Today, the field has been leveled and anyone with a great idea can write, publish and market a book that can reach millions of readers.
Whether you want to display your expertise in your field, write the next great novel or document your life’s story publishing through Amazon can get your words in front of the entire world.
Download the FREE self-publishing overview which will show you the process required to write and publish your book through Amazon. Your book will appear on the biggest bookstore in human history.
